Olá!! Meu nome é Karen Freberg, e eu estou olhando para a frente a ir a Brasil apenas em algumas semanas.

Yes, this is in Portuguese – thought that I would practice a little in my blog post today. :)  In just a little less than a month, I will be on my way to Rio de Janeiro, Brazil for the annual Reputation Institute Conference. I am super excited – this will be the third RI conference I have been to and I am really looking forward to networking and meeting fellow professionals in the public relations and reputation management disciplines.

In the meantime, what I have been doing is studying the Brazilian culture and public relations environment.  It is important to understand the local customs and safety measures to take in a new country, information resources, and what are some of the sites and places that are a must go to.

I recently gave an international public relations lecture for my PR Cases students, and I mentioned how important it was to understand not only the culture, but the PR environment that you will be either exposed to or working in.  Brazil appears to be an upbeat, energetic, and engaging public relations environment.  Brazilians trust local brands more as well as those businesses and professionals that take the time to establish a relationship with them.

Of course, there are some things that travelers need to consider when going to a new country, but if you take proactive measures and do your research, you will be fine.  Exploring and traveling to new countries and experiencing the different cultures is such a wonderful learning experience, and I am looking forward to going to Brazil to network, learn, and experience the Brazilian culture and public relations atmosphere.

Hope you all are having a great day!

Best Wishes,

Karen