Karen’s PR & Social Media Blog

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October 11, 2009

Integrating PR & Marketing Perspectives in Social Media: The Social Compass by Brian Solis & JESS3

From reading what others are saying on social media – it appears that this medium is integrating both public relations and the marketing professions together in a very interesting way.  Brian Solis, author of the new book “Putting the Public Back in Public Relations” (I highly recommend this book – absolutely fabulous!) has really revolutionized how public relations professionals and others view social media with his Conversation Prism.

Social Compus by Brian Solis & JESS3, 2009

Social Compus by Brian Solis & JESS3, 2009

Now, Mr. Solis has teamed up with JESS3 to create the Social Compass, which discusses how brands are portrayed on social media.  According to a blog post that Mr. Solis wrote on his blog PR 2.0, the Social Compass was created to point out “a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online.”

This is very exciting to see – what this shows is that corporations have to be aware that their specific brands also have a strong presence online, and how key it is to understand how social media is a crucial platform to interact and engage with key stakeholders. Also, it shows how the public relations and marketing professions are coming together and working together in a way that is unique to anything that we have seen in our recent history.  It is a very exciting time for public relations professionals to be working in and conducting research. :)

Brian Solis is a leader in social media and public relations – and we are all learning a great deal from his expertise and knowledge.  Thank you for your contributions and sharing your insights! :)

Hope you all are having a great day!

Best Wishes,


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