More than ever, it appears that people are finally recognizing the power of social media when it comes to how people see you online. Some individuals are finding it the hard way when they are posting inappropriate status updates about others online or their work, and find themselves without a position. However, in this current economy – this is very risky – so professionals need to be actively aware of what they need to do in terms of managing their online reputation effectively.
It is important to have a proactive strategy in managing your reputation not only among your friends, classmates, and fellow professionals – but it is key to do this as well online. In many ways, you have to be active in being your own public relations team and representative. Of course, this means that you have not only follow through with this once, twice, and so on – but this is something that you have to constantly be aware of. In many ways – this is for the long-term, and there are some professionals that feel like they have be aware of how they are presented online just at one point of time – however, this is something that needs to be done on a consistent basis.
Another thing that is key is the focus on the relationships and networking opportunities that arise, and recognize that it is the small interactions that really pay off in establishing a proactive reputation. Whether it is answering an email from someone that enjoyed your last blog post or tweet, or commenting on your Facebook status thanking you for helping out at an event – having good manners both in real life and online is key! With social media – it has enforced professionals to be aware of these relationships by keeping updated on what is going on with the social networking sites like Facebook and Twitter, while having balance between their professional and personal lives.
So, these are a lot of things to think about for public relations professionals – we need to have a balance in our presence across all realities (real life and virtual). PR professionals need to be aware that the most effective professionals today that have strong reputations for their corporation is that they are consistent with how they approach business, communications with various stakeholders, and even crisis situations.
Hope you all are having a great day!
Best Wishes,
Karen
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