My sister Kristin and her guy Scott!

Here is what I am reading today:

“Mornings are a great time for getting things done. You’re less likely to be interrupted than you are later in the day. Your supply of willpower is fresh after a good night’s sleep. That makes it possible to turn personal priorities like exercise or strategic thinking into reality.

But if you’ve got big goals–and a chaotic a.m. schedule–how can you make over your mornings to make these goals happen?”

check it out!

“The University of Louisville’s beloved mascot, Louie the Cardinal, is planning on keeping fans connected this summer with the launch of a comprehensive social media schedule

With a little help from the athletic department, Louie’s eight-week social media blitz is geared toward connecting loyal Cardinal fans throughout the week while Louisville coaches and student-athletes remain busy preparing for fall competition. Engaged fans will have the opportunity to win a variety of prizes.

Beginning Monday, June 18, the summer social plan will feature different interactive components for each day on U of L’s official social media platforms: Twitter, Facebook, YouTube, Pinterest, and Instagram.”

My site on rebelmouse!

“On Twitter, the brand currently defining conventions of digital conversation, the source remains the strongest factor in value and quality and trust trumps emotion. New research shows the key factor in predicting a tweet’s popularity is the source of the link being tweeted. And just as in search engine optimization, recognizable (brand) names help.

A just-released study from UCLA and Hewlett-Packard’s HP Labs researched four factors and their influence on optimizing tweeted headlines and news links with accuracy 84% of the time:”

“Calculating Social Media ROI (Return on Investment) is a little tricky. So many folks don’t bother trying to link analytics like ROI to evaluate your social media marketing efforts. Others default to simple metrics, such as Likes and Followers. But without some notion of your Social Media ROI, firms are uncomfortable investing or increasing their investment in social media.”