Final fashion note: the formal Angry Birds Dress!
Here is what I am reading today:
“The theme of #LeWeb is SoLoMo, a phrase I absolutely hate. It stands for Social, Local, Mobile. But while I hate the phrase, there’s no doubt about the power of the combination of those three things. Yesterday I noticed a trend among several of the speakers and that was about the changing nature of work. There was also the interview Phil Libin, the CEO of Evernote, who sees Evernote as the new platform for the future types of software tools that help knowledge workers do their work in a social, local, mobile world where the lines between life and work are blurred.”
“Social media has revolutionized the methods, motives, and metrics of marketing. As a result, it keeps challenging the advertising industry to keep up with the latest technological innovations, tactics, and consumer expectations. Today, social media is how audiences are spending their time and where marketers are spending their money. As a result, online opportunities have taken top priority in the media mix. To see how this social shift is redefining and redistributing the ad industry’s focus, take a look at MDG Advertising’s enlightening infographic, which charts the changes in how marketers now connect and reach their audience.”
“A period of unrest can provoke many untruths, an analysis of 2.6 million tweets suggests. But Twitter is adept at correcting misinformation – particularly if the claim is that a tiger is on the loose in Primrose Hill”
“Only 21 marketers have access to Twitter’s newly launched brand pages thus far, but those in the mix are conceptualizing new content strategies to take advantage of the platform. While content opportunities for Disney and Paramount’s “Mission: Impossible” handle are easy (both currently have movie trailers in the top slot in the timeline where a tweet can be programmed to remain for as long as a brand wants), non-entertainment brands will have to come up with more creative uses. HP will be highlighting tweets from followers, for example, while General Electric has a video entitled “140 Things We Made Yesterday at GE.””
“The past year didn’t see the emergence of the next Facebook or Twitter. Rather, it saw social and digital spread to new places and along the way enabled a wave of new opportunities for content creators and marketers. Recently, I had an opportunity to speak about those opportunities at ThinkLA’s Trends Breakfast, a gathering of media, entertainment and advertising professionals in Los Angeles.”
“Letters to Santa? Try real-time, geo-targeted SMS merchandise requests, pal! It’s time to put down the elf magic and start aggregating the hell out of all this holiday-flavored social data.”
“Sure, Angry Birds is everywhere — but this might be the first time it’s hit high fashion. Teija Vesterbacka, the wife of an executive at Rovio — the company responsible for Angry Birds — made quite the entrance at the Finnish Presidential Palace Monday night. The couture interpretation of the adorably addictive game featured a subtle and tasteful red bird’s eye, along with a long, elegant sash down the front. (I guess it’s a better choice than an ecto-green, pig-inspired frock?)”
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