CONGRATULATIONS to John Cacioppo and to my mother and colleague on the introduction of their wonderful new Psychology book: "Discovering Psychology : the Science of Mind" CLICK on the picture to read more.
Here is what I am reading about today:
“If your brand isn’t on Pinterest, you could be missing out on a growing stream of potential customers.
While shaping your brand’s image on Pinterest, remember to take into account the specifics of the site’s userbase. A recent study showed that home, arts and crafts, style/fashion and food are the most popular categories on Pinterest. The food category is the fastest growing segment of Pinterest.”
“Ten years ago, people began to switch from print and television as their main news sources to the Internet. Today, video is the public’s primary news source. Anyone can go online at any time to watch highlights of the big game, or learn how to knit a scarf from a video.
YouTube is one of the most powerful marketing tools businesses can use. Since Google acquired it, YouTube has become the second most powerful search engine in the world. Google indexes YouTube videos instantly.
A fully optimized YouTube channel with engaging videos will drive more traffic to your website.
How to optimize your YouTube channel for search:”
“Did you know that Britney Spears, Lance Armstrong, and the Dalai Lama have all had their Twitter accounts hacked? Social media is more popular than ever but unfortunately, so are viruses, malware and scams. For this reason, it’s more important than ever before for social media users to familiarize themselves with the basics of online security. To this end, Veracode application security testing platform has released an infographic on Social Media Security Basics.”
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