Why can’t we all work together and be friends? We are all dealing with the same challenges and situations in both this tough economy and job situation, and what we are seeing is not only an increase in cause-related marketing campaigns, but strategic partnerships of two or more entities that are collaborating together for a win-win situation. For example, it was just recently announced that Target has teamed up with YouTube to create the integrated site “Holiday Solutions.” This site will be providing videos of how-to do specific holiday recipes and party ideas, as well as featuring gift ideas that are specifically related to Target.
My analysis of this social media campaign? Well, I have to say that it is very strategic and cutting edge. First, it brings up the importance of establishing these public partnerships to go towards the common good that is beneficial for everyone involved. Creating these long term relationships with key social media influencers like YouTube will definitely help Target and separate themselves from their competitors and other retailers. Plus, it also helps YouTube in the minds of customers and business professionals as being a significant medium to target to create these partnernships to get exposure and presence in the minds of their key stakeholders.
Second, these are two different companies – one is a video sharing site and the other is a retail store – but this new form of collaboration shows that this will be a growing trend and strategy that public relations professionals need to be aware of.
And lastly, this shows the stride and significance of social media for businesses. I have heard from several professionals and others that they believe that social media is “just a fad” and that it will go away. Well, I think not – I believe that this is just the beginning and we will definitely see more strategic and integrated partnerships between the traditional businesses and the businesses made household names thanks to the Internet.
These are just a few of my thoughts on this issue. I hope that you all are having a great day!
Best Wishes,
Karen
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