One of the important things to consider when operating with social media is that it is key to be aware of the changing technologies and implications it has on various disciplines (such as Public Relations). It is definitely changing how we share information, engage in dialogue, and showing how it is not only important to send messages to our audiences, but also listen and respond immediately to questions and comments regarding them.
In addition, it is also important to make sure that the strategies are set in place in making sure that the social media sites and profiles fits the overall purpose for the specific business, person, or campaign. Forbes has a very good post on this exact point recently, and discussed how communication, engagement, and education are the key foundation points for successful social media integration.
In addition, there are some other key things to measure for success in social media. Brian Solis recently published an article that appeared in the Harvard Business Review that discusses three things that businesses and professionals need to be aware in social media: relevance, resonance, and significance. With the combination of the items listed with Forbes and what Brian has suggested – this would be a very good starting point for businesses to implement a very strategic and engaging social media campaign.
Hope you all are having a fabulous day!
Best Wishes,
Karen
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