Influencer marketing has become such a key component in social media campaigns. Influencers are driving action from other key audiences for brands, initiatives, and even cause related campaigns. Creators and influencers are becoming more mainstream as brands integrate them into their campaign efforts. With that being said, Arik Hanson wrote a Read more…
here is what I am reading today: social media coming to Louisville fans! “The University of Louisville Athletic Department kicked off a comprehensive social media strategy this week, including an assortment of new initiatives includes partnerships with local and national companies, community engagement, and online campaigns. Among the new social Read more…
The S-curve is a term used a lot of times in marketing and business to describe innovations and transitions through new emerging ideas and how we need to make sure we have a game plan for the next step in the process as well as for the long-term. The s-curve Read more…
The role of social media influencers has become an increasingly a popular topic of conversation across disciplines. Whether people refer to them as digital third party endorsers to persuaders to influencers, everyone has a clear definition of who these individuals are and their overall impact in the community they are Read more…
‘Problems in need of solutions’ and ‘questions in need of answers’ can be found developing the right team with a diversity of experiences and expertise. Our team included someone from PR and Social media (me), a military officer and statistician (my sister Kristin) , a Psychologist (my mother) and a Read more…