My sister Kristin likes to fall out of airplanes and I like Aspen ... each activity is fabulous!

Here is what I am reading today:

“MORGANTOWN, W. Va. & NEW YORK–(BUSINESS WIRE)–Findings from a recent Public Relations Society of America (PRSA) survey predict that integrated marketing communications (IMC) will be one of the top five proficiencies for public relations and communication professionals during the next five years. Underscoring IMC’s rising importance, the West Virginia University (WVU) Integrated Marketing Communications online graduate program is partnering with PRSA to augment and enhance the IMC learning opportunities available through PRSA.”

“Twitter is the new police scanner. It is a barometer for fascination, education, and obsession. But most of all, tweets happen in real time, so in a crisis, raw emotion is as frequent as real news. Twitter information will always be someone’s perception of what they witnessed, what they have seen, what they have experienced.”

“Brands are beginning to establish best practices for communicating with their customers and prospects on Facebook. But many of those same brands with large Facebook fan bases have smaller Twitter followings or none at all.”

“Ever posted a not-so-flattering picture to Instagram during a drunken evening on the town? Or fired off a passive aggressive tweet directed at a former lover? Or maybe accidentally typed a crush’s name into what you thought was Facebook’s search bar and alerted the world that “Larry Finkelstein” is on your mind? Well, you’re not alone.”