"To those I knew and to the many I never knew... one small step was taken yesterday"
Here is my readings for today:
“The death toll from the catastrophic tornadoes in the South has climbed to more than 340, with thousands injured, homeless, without power or clean water. How can we harness the power of social media to help?
One of the best things you can do is use Twitter and Facebook to spread the word about places to donate and how to help. Here’s a list of ways to help get you started…”
“Banner Ads. They first started in 1994 and are therefore almost as old as the Web itself. They were very effective back then, with the original ad garnering a 78% click-through rate (CTR)! I guess from there we had nowhere to go but down. Nowadays banner ads get on average 0.2% CTR meaning for every 1,000 ads that are served up only 2 people click on them. And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%.”
“Which gender should brands be targeting to help spread their message? While women outnumber men online — 53% vs. 47% — males are more likely to share digital media content — 51% vs. 49% — according to a newly released study conducted by AOL and Nielsen.”
“Late yesterday evening, a man called Sohaib Athar, who describes himself on Twitter as “an IT consultant taking a break from the rat-race by hiding in the mountains with his laptops,” reported the presence of a helicopter hovering above Abbotabad:
He then went on to document first his annoyance about the helicopter’s noisy presence, then an apparent explosion, and his dawning realisation that something big was going on. Eventually, he tweeted:
“Uh oh, now I’m the guy who liveblogged the Osama raid without knowing it.”
Sohaib Athar, or @reallyvirtual, had been transformed within a couple of hours from an obscure IT guy in Pakistan to an eyewitness to history”
“Celebrations erupted across the virtual and real worlds Sunday night as word spread that Osama bin Laden, the mastermind of the Sept. 11 attacks on the U.S., had been killed. In Washington, visitors cheered and chanted outside the White House. On Twitter and Facebook, Internet users logged celebratory messages from across the globe.”
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