Here is what I am reading today:
“poised for major growth before the earthquake and tsunami in Japan, the U.S. nuclear power industry now faces its greatest PR challenge since the partial meltdown at the Three Mile Island plant in Pennsylvania 32 years ago. In an attempt to allay fears of a catastrophe on American soil, power companies have mounted an aggressive PR campaign — running print ads, sending letters to residents and making frequent media appearances, AdAge.com reports.”
“Your eyes dart. Your pupils dilate. You sweat ever so slightly as your heart beats faster and you squirm in your seat. You are under the influence … of advertising.”
“Despite some tentatively good news surrounding Japan’s Fukushima Daiichi nuclear power plant, the country is still reeling from the 9.0-magnitude earthquake and tsunami that hit its shores just two weeks ago.”
“When Facebook’s popularity started to take off a few years ago, just about every digital marketer had the same thought: “There’s marketing potential here. But how do I harness it?” There’s a reason Facebook is valued at $41 billion, and it’s not just the fact that it has 600 million registered users. It’s that fact that those people willingly share personal information about themselves, opening the door to uniquely targeted advertisements based on age, gender, interests, location, occupation and even friends’ interests. That’s what makes Facebook a marketer’s dream come true.”
0 Comments