Here I am at the stadium of the beautiful West Virginia University Mountaineers!
Here are some of the things I am reading today:
“Last week we introduced you to Karen Freberg and her scientific groundwork researching the personality traits of social media influencers. This week we would like to present some of her notions on what this research means: areas of future study, possible applications, and a little bit of her sense of the social media influencer in today’s environment.”
“It’s impossible to test for every illness-causing form of E. coli, even the kinds we already know about.
Today, the food industry and health authorities focus mostly on a single strain of the bacteria that until now was considered the most dangerous. But some different strains collectively known as “the other E. colis” were sickening more and more people well before this extra-deadly European bug burst on the scene.”
“The question intrigued Wharton marketing professor Robert Meyer, co-director of the Risk Management and Decision Processes Center. Over the past five years, Meyer has worked to develop an interactive simulation to study how such factors as news media reports, storm warnings and the level of concern expressed by friends and neighbors prompt people to take steps such as installing shutters to protect windows ahead of a hurricane. That model is described in a working paper titled, “Development and Pilot Testing of a Dynamic Hurricane Simulator for the Laboratory Study of Hurricane Preparedness and Mitigation Decisions.”
“We thought we had seen every type of app and interactive billboard campaign under the sun until we came across this brilliant one from Mcdonald’s that the company ran in Sweden recently. The concept is a simple one in that users get to control the billboard and turn it in to a personal game. By completing the game in 30 seconds win coupons for free food in the nearest Mcdonald’s restaurant.”
“Social media is arguably the most transformative revolution in communication since electricity enabled radio and TV broadcasts. If that sounds dramatic, it should. We’ve yet to fully grasp the effect of social media on our interactions with each other, businesses and government entities. But with a billion people online and smart phones comprising half of all new cell phone purchases, it’s safe to say it’s going to be huge.”
“This is a smart campaign from Diesel jeans that brings together a few different types of technology including QR codes and Facebook so as you can physically like items in their store that get pushed back to your Facebook profile. Diesel have always been innovative when it comes to social media and running in store campaigns and this is a great example of pushing content from the real world in to your social stream.”
“There’s an emerging trend for social media campaigns that’s seeing them more and more integrated with the real world, i.e. combining online social media technologies with offline experiences. Some technologies are leading the way here such as QR codes, NFC and RFID tags.”
“The demographic averages for our entire data set tell a familiar story; social networking is dominated by younger generations with no children, and online networking activity picks up in college. Now that I told you what you already know, let’s look at a categorical breakdown and heat-map featuring demographic data separated into Amzini’s 11 main categories.”
Much to do, much to learn, much to share!
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