Here is what I am reading today:
“Starbucks is launching its first major augmented reality app this holiday season that will let customers animate their coffee cups with their smartphones.
Starbucks Cup Magic launches for iPhone and Android devices in the U.S. next Tuesday. (In Canada, just the iPhone version will launch.) As demonstrated in the video above, the app works by pointing your phone’s camera at the company’s red holiday season coffee cups and 47 additional objects, such as bags of coffee, on display at Starbucks retail locations.”
“We’ve already taken an in-depth look at how journalists can use Google+ in their arsenal of tools, and with Google+ finally launching pages for brands, we’re bound to see their own networks and publications getting in on the game.”
“PR professionals already know that branding is everything. After all, the companies for which they work are paid to brand clients and their companies. From a personal perspective, what your individual brand portrays is a crucial part of how you are perceived. It can make or break you. Many people think branding is something that should be done when starting a career, but I think college is the perfect time to start.
How can college students brand themselves before entering the workforce? “
“The most important thing that we all do in our online lives every day is search for stuff. Whether we’re on tablets, smart phones, laptops or our work PCs, we all spend a lot of time searching. It drives billions of dollars in revenue for companies and it’s how we all find the majority of our information, which we need to complete various tasks.”
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