readings in social media and pr for 12 june 2012

Before heading back to the States from Milan, I of course had to make sure I had a Nutella Brioche in the airport! 😀

• artificial intelligence is making on-line games better

“”WHEN I put my son to bed, I quite often tell him a story,” says Peter Molyneux, a British game developer who recently left Microsoft to start his own studio, 22Cans. “I will have crafted that story around what I know about him, what he has done in the past few days. Those are the best stories I can tell him – better than Harry Potter, better than anything else because they pull his life into the story.” Molyneux, who has worked in the industry for 30 years, wants to create an artificial intelligence that can offer players the same tailored experience in his next game.”

• a special channel in the United Kingdom to air social media buzz!

“Social media influences TV viewing habits, so Channel 4, the U.K.’s second biggest terrestrial commercial TV station, is launching a whole channel dedicated exclusively to the shows that create the most buzz on Twitter, Facebook and their rivals.

In true social-media style, the new channel, called 4seven, will introduce each program by broadcasting viewers’ comments about the shows — both good and bad.”

• social media map

“Today is our annual Social Media Influence Conference (#SMI12 if you want to follow the fun). In preparing the day and tracking the transformation social media is having on business it was clear to us that all this disruption, consolidation and innovation can be just a little confusing.”

• social vs. search

“Gather round and watch the smackdown as these two titans of digital marketing wrestle for 2012 marketing budget. Explore who wins when Social Media battles Search Engine Marketing – a video infographic by MDG “

• devil wore prada , the sequel

“If trends come in cycles, maybe it’s time to bring Miranda Priestly, Andrea Sachs, and the “clackers” at Runway magazine out of the fashion closet. EW has learned exclusively that author Lauren Weisberger is working on Revenge Wears Prada: The Devil Returns, a sequel to her debut novel The Devil Wears Prada. Simon & Schuster will be publishing the follow-up in April 2013 — 10 years after the release of the original.

• becoming all you can be, not what you think you are

…”And the Class of 2012 applauded”