readings in social media and pr for 12 february 2012

Here is what I am reading today:

• social media scores in Superbowl!

“Whether you spent yesterday in a crowded establishment with strangers or in a cozy living room with close friends, many of us were busy watching the biggest game in football for the year, the Super Bowl.  What makes this year different than last? Well the social media element is no longer an added bonus but an engrained part of the game.”

• quora and our libraries

Here is the video of Monica’s presentation in Amsterdam with efforts by me and Allison!

• earthquakes and twitter

“When a magnitude 6.7 earthquake struck the Philippines Monday, residents and local media outlets used Twitter and Facebook to alert residents and quell tsunami-inspired panic.”

• starbucks and augmented reality

“What you might not know is that the hearts are part of a mobile augmented reality program. The chain has updated its Cup Magic iPhone and Android app from the holidays with a Valentine’s Day twist: If you have the app and put the cups within your phone’s field of vision, your phone will display images of heart-shaped flower petals flying off the cup. You can also send a video of the scene to your beloved via email or Facebook.”

• marketers sharing content?

“Content marketing was a top priority for businesses in 2011, and it is going to remain so in 2012. That’s according to a study conducted by the Content Marketing Institute, a marketing education and research company. “

• social media jobs

infographic on social media job salaries