One of the things that I find useful is to have a centralized social media dashboard where I can have all of my social media accounts linked up to. I have been using Hootsuite for the last couple of years, and I just found out there is a new social media dashboard that not only does what Hootsuite does, but it also creates a reader and newspaper feature as well to your social media updates. The name of this new social media dashboard is called Bottlenose.
So, it really has transformed into a personalized magazine and newspaper feeling like what Zite and Flipboard have done with their own applications. So, it allows you to keep up with all of the news, features, and people who are important to you on social media. Fabulous! You can follow them on Twitter as well (@bottlenoseapp). Here is a video showing the various features associated with Bottlenose.
[youtube]http://www.youtube.com/watch?v=PDYQAQgwxB8[/youtube]
What is very cool about this new platform is the fact that it calculates your influence rating by linking it up with Klout. Another feature that I like is the filter option – where it automatically filters updates that are related to specific topics such as news, technology, conferences, and others of interest. This is extremely helpful since this will allow users to see the information they need from all of the updates and otherwise “noise” that is out there related to a topic. Very useful.
I would have to say that if you are looking for a one-stop place to 1) update your social media updates 2) look at what people are mentioning about you on these various social media platforms, 3) keep up with the news with reader and the newspaper feature, and 4) want a filter of all of the noise that is out there via social media – than Bottlenose is your place to go! It is still in beta, but if you are able to sign up and try it out – you will be impressed with its features.
However, it will be interesting to see if Bottlenose will be offering a free account for their users, and when they will start charging for their services. I know Hootsuite is very reasonable for their services and they do have an option for people to have a free account – which is great. It will be interesting to see what Bottlenose does when they are out of beta. One thing that I would be interested in as well is what will be some of their analytics features. Their services are pretty impressive with their social media monitoring, but having a platform to analyze this data in a systematic manner would be very marketable for researchers and practitioners in social media.
Hope you all are having a great day!
Best Wishes,
Karen
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