I have been an avid fan of sports, especially football, for a very long time, and I have to say – the social media teams for some of these college sports programs have seriously stepped up their digital games this year for sure with the fall 2015 college football season. Read more…
It’s that time of year – college football begins! Which means we are going to be witnessing some amazing games, talent, and competitions over the next few months. However, we as social media professionals (and professors) have to realize that the competitions are not only on the football field, but Read more…
As a professor, I am always trying to read as much as I can about social media, PR, and strategic communications. I have gotten a chance to read a new book that not only connected with me as a professor, but transported me back to the time when I was Read more…
Super Bowl 49 has come and gone, and it’s time to reflect on not only how the teams did (wish the Seahawks had won!) but also how the commercials did overall. However, I was looking at not only what was going on with the commercials, but also what the brands Read more…
It seems to be that time of year where we are all planning on making our New Year’s resolutions. There have been some like this that have focused on a few things to improve upon on social media for PR professionals. However, I found Stephen Waddington’s list for things to Read more…