Posts filed under: Social Media Sports

Creative executions and experiential storytelling: A #SMprof experiences College Gameday

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), engaging in discussions about social media and sports, and talking all about football and shoes. You might be asking yourself […]

Social Media and Sports Trends and Teams to watch for College Football Season

The week is finally here. College Football has arrived, and I couldn’t be more excited. It’s one of the most exciting times of the year, and what is great is the fact we are able to see not only the […]

What SM professionals can learn from adidas and K-Swiss

As a professor, I am always looking at brands and what examples I can integrate and bring into my classes to share with my students. There are always the usual cases you can discuss, but I always like to see […]

Go, Baby, Go!: Social Media Analysis + Trends from the Kentucky Derby

The Kentucky Derby is one of a kind event. Mint juleps all around. Beautiful hats that display personality and creativity fill the stands at Churchill Downs. Amazing horses display their athletic ability around the track to compete in the most […]

From #Freberg17 to #FrebergAlums: Takeaways and Highlights

This week marked not only the start of Derby week here in Louisville, but also the end of my sixth year teaching at the University of Louisville (my last as an Assistant Professor). Next fall semester, I will be able […]