Hello from Greece! Yes, I am currently in Athens at the moment and will be heading back to Louisville to finish out the spring semester and conclude my four straight weeks of presentations. March has truly been a busy travel, research, and presentation month for me. The International Conference on Read more…
We have seen a rise of social media certification programs over the years. One of the ones I have been a huge fan of of course is Hootsuite University, providing students with the great opportunity to learn and grow as young professionals on social media. However, there are others like Read more…
As a professor, I am always trying to read as much as I can about social media, PR, and strategic communications. I have gotten a chance to read a new book that not only connected with me as a professor, but transported me back to the time when I was Read more…
Every time I teach my social media class at UofL, there is always something new I experience and note for future classes as well as share with fellow colleagues. Whether it is about a particular assignment or experience, there always is something that happens to me that hasn’t happened to Read more…
One of my all-time favorite PR professionals (and friends) is Deirdre Breakenridge. PR extraordinaire. Blogger. Professor. Podcast Host. Keynote Speaker. Author. The list goes on and on – Deirdre has truly done it all! I remember the first time we started corresponding via email and Twitter a few years ago. Read more…