Measurement and understanding how to evaluate social media analytics / ROI is becoming a specialization many PR professionals and agencies are trying to get a part of. One of the new social media platforms which has captivated the public relations industry has been Google+. While brand pages and businesses are Read more…
A few years ago, there were many professionals and others in specific industries who thought social media was a “fad.” Looking presently at 2011, I would say that the social concept of new media and mobile communications is here to stay. It many continue to evolve and change with new Read more…
Google+ has definitely caught the attention of not only public relations and social media professionals, but it is also one of the main platforms of focus for brands and businesses. The platform is only allowing individuals to set up Google+ accounts, but we may see some brand profiles appearing on Read more…
The power of integrating and combining multiple social media sites together on one platform is the name of the game. Many social media monitoring firms and companies are bargaining and are active in the social media market featuring their services and products. Some monitor only Twitter, Facebook, and Blogs – Read more…
It is not only key to be aware of the quantity of the discussions and conversations emerging, but also look at the quality of the information being shared as well. Not only is this key for regular public relations activities and monitoring, but also in crisis communication situations. Determining how Read more…