In a recent article that appeared on Adweek, Joseph Jaffe makes a point by questioning who exactly “owns” social media – is it the digital agencies, or is it the public relations firms. There are some interesting points that Mr. Jaffe brings up in the article, however – I would Read more…
When you have a web site, it is a place to show people who you are as a person, student, or professional. A blog is a medium in which you can voice your thoughts and feelings and establish your personal brand and reputation. As public relations professionals – both practitioners Read more…
There are just some things in fashion that are a must have and that are classic and timeless – from Prada to Michael Kors to Chanel – these pieces will stand the time for their design and presence in their respective fields. Occasionally, there is a point where a black Read more…
More than ever, public relations professionals need to really take the time and effort to establish their personal brands and how they manage how they are presented online as a researcher, practitioner, student, and person. We as PR professionals need to take every opportunity to be our own “PR person” Read more…
When we think of social media – we think about networking with others and promoting our special events and fundraisers for our clients. But, about in the other instances where these events are not positive – like crisis situations? What role does social media play in these types of situations? Read more…