Ever since I could remember, our family was always into technology. I have told my family and friends that people can spend hours at certain stores – whether it is shoe stores like Kenneth Cole or Saks Fifth Avenue. However for me – it would have to be either the Read more…
One of the growing areas in social media right now is the focus on mobile marketing and mobile applications, and how it can be strategically applied to public relations. The mobile application industry is growing leaps and bounds, and has been projected as being a $17.5 billion industry by 2012. Read more…
Not only is social media being used in public relations campaigns, but it is also being implemented into education as well. From using Facebook to connect with students in class to using Twitter to start conversations with professionals and sharing articles with students on Delicious. There are many possibilities to Read more…
One of the things that I have been telling my students in both my PR Cases class as well as in my online PR class for WVU is to be a successful public relations professional in 2010 and beyond, you have to have two things going for you. First, you Read more…
This semester is already becoming busy – and it is only the second week of classes! In addition to teaching my two classes (one at Tennessee and the other for West Virginia), I have been asked by several professors and fellow colleagues to guest lecture for their class on social Read more…