It has indeed been a very busy and exciting week for me in terms of hearing if my conference papers have been accepted or not. Earlier this week, I found out that I will be presenting three papers at the 14th International Conference on Corporate Reputation, Brand, Identity and Competitiveness Read more…
Nestle is indeed an established brand, and has faced some challenges over the last couple of years. First, they had to handle the Cookie Dough recall situation where the company volunteered to recall their products that had the possibility of being contaminated with E.Coli. Now the brand is facing another Read more…
In my PR Cases class, we have been discussing crisis communications and the role that Public Relations plays in this situation. There are of course some iconic case studies that we analyze and review (ex. Tylenol), but we are also talking aout current cases that are happening as we speak. Read more…
It is interesting how one tweet, status update, or false statement is made by one person, and it spreads immediately all of the Internet. This is what happened with American Airlines right after the Haiti Earthquake. The airline company had to deal with a false statement, or rumor, about whether Read more…
Ever since I came to the University of Tennessee, one of the messages that we as doctoral students is that we not only need to be publishing and presenting at research conferences, but also to have real world experience and contribute to the professional field. Well, I am very happy Read more…