One of the activities I had my social media class do this semester involved social media analytics. More employers are expecting to have students not only know the various social media tools out there, but how to apply them and analyze the various components of them for clients. So, is Read more…
One of the things we see in social media practices are emerging tools and resources that can be helpful for both practitioners and researchers alike. While there are many tools out there to accomplish certain things, professionals and researchers are always looking for ways to monitor, engage, and listen to Read more…
So, what is real time marketing exactly? There are many definitions and points professionals have pointed out about this current niche within strategic communications in new media. However, real time marketing is all about being in the right place, right time, and using the right platform to connect the right Read more…
In my social media class at the University of Louisville, we discussed this past week all about social media analytics. This was the only topic I have scheduled out for this class to spend an entire week on in class. Most of the other topics I try to cover in Read more…
Bringing in guest speakers is one of the things I think is great to do for classes, especially in social media. I felt there were some defining professionals who came to my PR classes in all of my degrees (UF, USC, and Tennessee) that provided with real-world, strategic, and insightful Read more…