What does “We are Sparta!”, “United Airlines Breaks Guitar,” “#Amazonfails,” and “Leave Britney Alone!” all have in common? Well, if you answered that they were Internet Memes, you would be correct! Rumors and “he / she said” stories of course have been a common factor to address among friends and Read more…
I have found it very interesting to see how social media is being embraced in both business and social circles. From organizing events for friends and family to establishing strong online PR campaigns – social media is definitely a must-have for people today – especially Facebook. A recent study on Read more…
Your reputation is everything – and with the power of the Internet – it has become a very popular topic of conversation, especially when it is connected to social media. I am amazed with how much information and news articles there are now presently about how to manage a person’s Read more…
Even in this current economic times, even brands that have strong reputations are facing challenges and other issues that is impacting how they are perceived. A case in point is Toyota – which was the world’s most reputable company in 2008. According to a recent AdAge article, Toyota is facing Read more…
It appears in a recent study that was published in the journal News Media Society that the researchers found that bloggers would write about their personal thoughts, but they valued being honest with their audience members and telling the truth, having accountability, and reducing harm and attribution. According to the Read more…