We have seen real time marketing and PR efforts take place in 2013 for many brands and individuals. Who can forget what Oreo did during the Super Bowl? Pure genius – they were able to position their brand to be at the right place at the right time. Some brands Read more…
So, what is real time marketing exactly? There are many definitions and points professionals have pointed out about this current niche within strategic communications in new media. However, real time marketing is all about being in the right place, right time, and using the right platform to connect the right Read more…
Social search is the term that professionals and researchers in social media will continue to hear about and discuss for 2011. Google is actively looking into its new social search feature and how to transform Google to Google 3.0. It has become personalized and visual in a way that the Read more…
The thing that I have noticed in public relations courses is the fact that there are indeed individuals and professionals that do not want to acknowledge the growing trend of the blending of both marketing and public relations. Some feel that public relations material from class should ONLY come from Read more…
One of the things that has been wonderful in the past four years is the fact that I have had the opportunity to work for two great universities. I have been a graduate teaching and research assistant here at the University of Tennessee while working on my PhD in Communications. Read more…