Athletes have to face many challenges in the athletic community – from competition to managing their reputation and brand effectively, as well as being a representative of the sport. These are all good things, but what about bringing notice to an issue affecting the sport, or be a whistleblower? Well, Read more…
One of the people that I am following on Twitter, Scott Monty of Ford, posted a tweet with a link to a web site that can determine what personality your blog has. One of the areas that I am interested in is personality and attitudes (consumer behavior research), so I Read more…
Social media has definitley made its mark among the American public. According to a recent study conducted by Nielson, it appears that social media is growing every day by the numbers. Nielson came out with results from their new study looking at social media, and there were some interesting findings. Read more…
Over the past several weeks, I have been working on my case study that I will be presenting in the interactive poster session at the Reputation Institute Conference in Amsterdam. The case study will be focusing on Heineken and their campaign “Give yourself a good name.” I am very excited Read more…
It seems that there are certain things that students, professors, and professionals all need to have when they are making a presentation – a copy of their presentation on their USB drive (without that – things might be a little ackward!), a presentation suit (got to look fabulous!) and of Read more…