In a few months, I will be participating along with several other professionals and professors in PR in a panel at the upcoming AEJMC Conference on the topic of scholars as social connectors. This has been an interest of mine for the last couple of years, and we are approaching Read more…
Digital influence is a key topic for many public relations professionals and researchers to explore in their business practices and how it impacts the level of credibility, trustworthiness, and perception of the client among key stakeholders. Brian Solis recently published his report for Altimeter about this very subject and came Read more…
The level of perceived credibility and trustworthiness on social media is becoming one topic of research currently being discussed in 2012. Articles and books like Return on Influence by Mark Schaefer have been written discussing this very issue related to determining and measuring influence on social media. Researchers and practitioners Read more…
The question that a lot of marketers have when they are looking at potential audience members on the new social bookmarking site Pinterest is – do you have influence on this particular site. I was surprised to see that Klout has basically every other social media platform out there to Read more…
Here are my readings for today: social thievery “Social networks are an information gateway that allow people to share and connect in ways that were never previously possible. They can also be a pretty clever way to rob your neighbors. Burglars are starting to realize the criminal possibilities of social Read more…