Posts filed under: Influencers

Returning to Influence: Emerging trends, insights, and practices shared by Mark Schaefer with WVU

I had a chance to listen to Mark  yesterday virtually through a guest speaker presentation sponsored by the IMC program at West Virginia University on the issue of influence and his new book titled “Return to Influence.”  Great presentation and […]

Fabulous Five Blog Post Series: Top Social Connectors & Curators in Academia

In a few months, I will be participating along with several other professionals and professors in PR in a panel at the upcoming AEJMC Conference on the topic of scholars as social connectors.  This has been an interest of mine […]

Exploring the issue of digital influence: Great research + report for PR researchers and practitioners

Digital influence is a key topic for many public relations professionals and researchers to explore in their business practices and how it impacts the level of credibility, trustworthiness, and perception of the client among key stakeholders. Brian Solis recently published […]

Cutting edge research and projects studying credibility & message strategies via Twitter: Microsoft Twitter Study & Project EPIC

The level of perceived credibility and trustworthiness on social media is becoming one topic of research currently being discussed in 2012.  Articles and books like Return on Influence by Mark Schaefer have been written discussing this very issue related to […]

Got Influence on Pinterest? New services calculate influentials on new visual social bookmarking site

The question that a lot of marketers have when they are looking at potential audience members on the new social bookmarking site Pinterest is – do you have influence on this particular site.  I was surprised to see that Klout […]