I presented this past weekend at the Reputation Institute on a case study featuring Heineken. I felt that it was important to go and see the Heineken Experience to understand what the brand means and the overall experience. I took the tram from my hotel in Amsterdam to the Heineken Read more…
I have noticed that there are certain topics of conversation that seem to arise between myself and my family. One of course is academics, and another is athletics. However, one big part of all of our lives is.. food. That is right – we are definitely a family of foodies! Read more…
Hello from Amsterdam! That is right – at this very moment, I am in the Netherlands for the Reputation Institute Conference. The conference doesn’t officially get started until tomorrow, but I arrived in Amsterdam pretty early this morning (7 am their time, but Tennessee is six hours behind). I have Read more…
I feel that in order to understand a culture – you have to try out the local cuisine. Whether it is bobatie in South Africa to Peking Duck in China, I believe that it is important to do this whereever you travel. Well, in a couple of days, I will Read more…
In my last post, I had mentioned the importance of investing in your future by participating in an international internship program or work abroad. By living in another country, you really get an inside look into what it is like for those that live there. From the business culture to Read more…