One of the emerging social media applications that has gotten public relations professionals, businesses, and corporations actively involved in has been Foursquare. Foursquare (www.foursquare.com) is a web and mobile application that allows registered users to connect with friends and update their location. Points are awarded for “checking in” at venues. Read more…
There is a question that is being asked among public relations professionals and scholars when it comes to social media. It is about how do we find out exactly who are these individuals that are influential, and have their own capital with their online audiences, or otherwise known as social Read more…
There are business cards, and then there are business cards that you look at and say – wow! This is absolutely fabulous! Most of the time, I have seen traditional business cards that have the same information and really doesn’t showcase the overall personality or reputation of the individual that Read more…
Influence on social media is definitely a topic of conversation among public relations professionals. Some feel that it is just based on how many followers a person has, or how “popular” they are in certain circles. Others say that it is important to focus on the content of information they Read more…
Got publication? Well, now I do! 🙂 I just got word that the study that I worked on with some fabulous researchers just got published in the journal Media Psychology Review. The title of the study and journal article is “The rich get richer: Online and offline social connectivity predicts Read more…