I had the chance to be interviewed by two great professors at the University of Louisville – Ralph Merkel and Mary Ashlock – during their segment of Comm Chat, a weekly video session where the hosts (Ralph and Mary) bring in guests to talk about current issues and trends related Read more…
Social media press releases and ads are SO 2008 – we are now off to the next big thing in which allows users to create an even more interactive and virtual experience in being exposed to an advertisement or interacting with virtual elements highlighted in press releases. The emerging trend Read more…
Google+ has definitely caught the attention of not only public relations and social media professionals, but it is also one of the main platforms of focus for brands and businesses. The platform is only allowing individuals to set up Google+ accounts, but we may see some brand profiles appearing on Read more…
It has been four years since I moved to Knoxville to start the PhD program – and it seems just like yesterday in so many ways. I still remember the first day of the PhD orientation at Tennessee – I just arrived the night before and was a bit Read more…
Here is what I am reading today ( while ZORBING!): social customer service “The lines dividing social customer service and community engagement are often blurred. In many respects providing customer service online is a form of engagement but there are some distinct differences and both have their own set of Read more…