readings in social media and pr for 5 september 2012

This past weekend, all of my teams won! Florida (my undergraduate), Tennessee ( Ph.D.), Southern Cal ( Masters) and the University of Louisville! Congratulations to all!
Here is what I am reading today:
“We’ve been posting a lot of guides, features, lists and other social media content over the last few weeks, but today we decided to do something a little more fun. Since it is almost the weekend, we decided to round up the best iPhone games you can find so you can make that commute shorter or to just help you kill some time. Featuring over 20 varied and addictive games, we’re certain that whether you’re a regular gamer or just like to play something every now and again, you’ll find something here that you’ll enjoy.”
“Not too long ago a reader asked me my how to use Instagram hashtags within a social strategy. Well even before he asked me that question I was thinking of a bigger question: In which ways can a marketer use Instagram in social media marketing?”
“I believe there was some kid who watched those original episodes of Star Trek… That kid grew up, became an engineer, a designer of product, and is responsible for a piece of technology in the flip cell phone that’s more prevalent now than toasters,” Burton said in our final Media Beat interview. ”You look at Bluetooth ear devices, Star Trek. You look at Flip cell phones, Star Trek. Devices, seeing devices for the blind inspired by Geordi‘s visor? Science fiction literature and pop culture really is a main conduit for how we invent our future reality.””
“This is perhaps the coolest (and scariest) piece of social innovation I’ve seen in a while now and easily the best thing since RFID tags were linked to Facebook. FaceDeals is a deal platform and hardware solution combined to deliver check-in deals based of facial recognition detection when customers walk through the doors, automatically checking them into the location, and texting them a deal to claim at the point of sale. How cool is that?!”









