One of the ways that a conference, organization, or person can create in order to create an engaging and dynamic online community with their attendees or other audiences is to have a website or blog set up specifically for an event. For example, we had a traditional website set up for PR Day 2010, but we also created a Tumblr site as well for people to share their thoughts, insights, and opinions about the event.
In addition, this is a great way for the event planners and organizers to see first hand what people liked, did not like, or would like to see for future public relations events. In many ways, it is almost like a virtual post-survey interactive research tool for public relations professionals to use in event planning. This was the primary reason why I set this up for PR Day – we asked students and other attendees to share their thoughts about PR Day, and the blog posts have come in with highlights from the keynote speaker, Edelman, the HGTV presenters, etc. Check out the PR Day 2010 Tumblr site and see for yourself some of the posts written by those that attended the event.
There were even some PR students wrote on their own blogs about the event, including Carly Nash, a PR student from the University of Georgia. I had a chance to meet and talk with Carly at the PR Day 2010 event – very professional student and definitely will be a future public relations leader. What was very cool as well is the fact that Carly was active on Twitter and sharing her insights with her own followers and friends on what was going on at PR Day 2010 here at the University of Tennessee. Check out her blog and her post on PR Day 2010 – thank you Carly!
Hope you all are having a wonderful day!
Best Wishes,
Karen
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