My friend Monica is in europe is recieving a fabulous reaction to our paper : "I have to say that the poster design was all the rage last night at the Works in Progress session. A lot of people pointed out how good ... and how different it was!" (I was second author). Congratulations Monica!
Here is what I am reading today:
“If the past year has taught us anything about reputation management in the social age, it’s that the past year has not taught us anything. Time and time again in 2011, the same missteps and misunderstandings lead to the same predictably painful reputational outcomes for individuals, brands and organizations. “
“The tragedy that unfolded on Friday night off the coast of Italy is a PR team’s worst nightmare. And that’s the trouble with crisis comms – there’s no predicting when they will strike, so no matter how prepared you are, they always take you by surprise. “
“Conventional social media wisdom suggests you should post your content during the peak times that people are using sites like Twitter and Facebook. But HubSpot’s Dan Zarella has a different idea—and he’s likely on to something here.
He calls hit “contra-competitive timing,” and the notion is simple: Post content at off peak times, and your content will be free of the clutter and subject to more likes, retweets, and link clicks. “
“When travel disaster strikes, social media keeps us informed, up-to-date and allows an opportunity for the average traveler to weigh in on the topic. With over a quarter of a million mentions of the Italy cruise tragedy across social platforms from the fateful Friday the 13th until the evening of the 16th (when this post was written), the accident has cruisers and travel industry professionals talking.”
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