Whether, teaching, Presenting or Consulting... the key is to stay busy!
Here is what I am reading today:
“TweetLevel and BlogLevel are two purpose-built tools for the PR industry that aim to be a GPS for navigating influence. At its heart is an open and transparent algorithm that seeks to measure who is important within each social media channel.”
“The last few years have presented some of the most challenging economic times in the modern business world to run a company, never mind trying to grow it. Today, despite the still-shaky economy, businesses are starting to re-gain their confidence in their ability to grow profitable revenues.
This new era of expansion will not resemble the irrational growth of the late 1990’s, but will take a different path. Two factors have converged that require companies to re-set their businesses to a new reality. “
“In January 2010, Toyota faced a nightmare situation for any brand, but particularly for one that staked its reputation on safety and quality: The company had to recall 2.3 million vehicles because of faulty accelerator pedals. Suddenly, Toyota was trending on Google and Twitter on a daily basis, but for all the wrong reasons. Auto brands had faced similar crises before — Audi in particular grappled with a gas accelerator recall in the 1980s — but none had done so under the 24/7 scrutiny of social media. “
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