In my blog, I have been focused primarily on sports reputation management and public relations. But to give you an insight into the field of public relations, there is no better place to start than Edelman.
Edelman is one of the leading public relations firms in the United States and is ranked in the top 10 globally. For the past couple of years, they have conducted their own research and have developed the Edelman Trust Barometer. They recently published the results of their research.
I found their results really interesting. I believe if the sports industry looks at these results, they too can implement them into their particular sports and entities to communicate to their target audiences more effectively.
No matter what particular field, profession, or industry we are in– we can always be students. 🙂
0 Comments