UPDATES in social media and pr for 15 January 2012

I set up a small book case to handle my ever increasing number of fabulous cookbooks!

Here is what I am reading today:

• mobile marketing in 2012

“As new technologies emerge that seek to bridge the real world with the digital, the offline-to-online marketing learning curve only gets steeper.

For instance, what is the future of the QR code, and should we prepare to be wowed by augmented reality? Read on for my mobile marketing predictions of 2012….”

• recruiting for college sports by twitter?

“The bubble of American college football recruiting has few parallels in the sports universe. Millionaire coaches fervently woo teenage boys. Jobs, reputations and big-money contracts are on the line. Rabid fans pay for exclusive information from scouting services as the young players struggle to chart their futures.

It has practically morphed into a separate sport unto itself, and much of the fan action takes place on Twitter. There, “recruitniks” monitor the high schoolers’ feeds and then speculate, rumor-monger and gloat with other hardcore supporters.”

• writing well is still important

“In the era of Online PR and social media there is a lot more to media relations than most PR people are aware of.  There are new skills you should have in your 2012 PR resume:

1. The ability to write well in many different styles – press releases, articles, blog  posts. tweets”….

digital media and the Australian open

“The 2012 Australian Open Grand Slam tennis tournament may just be the most digitally connected major sporting event of all time. A Slamtracker already provides real-time updates of qualifying play that began on Wednesday, and fans can relive and share their favorite moments via Facebook and Twitter through a database of classic matches.”