The PR professional of today in 2011 and beyond is definitely a mix and combination of various roles. The days of just doing research or just practicing are really over – especially with what is currently going on with the global and domestic economy. We have to have the skills Read more…
This semester, I am the TA for the new Social Media class at the University of Tennessee (ADV 490: Special Topics – Social Media). This class features both undergraduate and graduate students in advertising, public relations, and leadership programs. We will be covering what exactly social media is, what are Read more…
One of the best resources I have seen when it comes to social media have been from the US Armed Forces. I have been very impressed with the armed services – US Army, US Navy, and the US Airforce – for their active role in social media in establishing a Read more…
When it comes to data mining, I have to go to my older sister Kristin, who is currently getting her second Master’s degree at UVa. Yes, in our family – education is definitely a top priority. 🙂 It was never a question if we would go to college, but the Read more…
One of the favorite lines and slogans I have heard for campaigns has been “Be all you can be” from the United States Army. It has been interesting to see how the military has evolved in its adaptation and use of social media in terms of managing the lines of Read more…