One of the more familiar and popular terms you may hear being discussed quite frequently in the realms of PR and social media is influence. Many professionals have discussed its role with managing their personal reputation and presence in their respective specializations within PR and social media. There are been Read more…
Klout seems to be one of the primary social influence services right now for business, marketing, and public relations professionals to use to see how they stand in terms of their overall “social media influence.” While there have been both positive and negative comments about the service, it still is Read more…
The role of social media influencers has become an increasingly a popular topic of conversation across disciplines. Whether people refer to them as digital third party endorsers to persuaders to influencers, everyone has a clear definition of who these individuals are and their overall impact in the community they are Read more…
Influence is definitely a concept that many public relations professionals discuss and incorporate into their engagement, conversations, and interactions with others online through various platforms. So, what are some things that Public Relations professionals need to be aware of about these influencers? There are certainly many characteristics and attributes of Read more…
Influence on social media is definitely a topic of conversation among public relations professionals. Some feel that it is just based on how many followers a person has, or how “popular” they are in certain circles. Others say that it is important to focus on the content of information they Read more…