We have seen many programs of course create social media classes (pretty much is standard for most universities now), but there are others that have taken it a step further and have a designated person assigned to be the professor of social media. This seems to be the current trend Read more…
We have finished the first week of classes at the University of Louisville, and it’s been great so far! I am teaching Intro to StratComm and Social Media this semester. Like last semester, my students in my social media class will be working with real clients on a social media Read more…
One of the activities I had my social media class do this semester involved social media analytics. More employers are expecting to have students not only know the various social media tools out there, but how to apply them and analyze the various components of them for clients. So, is Read more…
One article that has been circulating among my Facebook friends (and fellow professors) was an article that was published in AdAge. The title for the article was “What do to with out-of-date advertising professors?” Looking at the comments being raised here by readers, it appears they are mostly from the Read more…
The students in the Social Media class at Tennessee continue to write some very interesting, innovative, and critically thinking blog posts about various topics related to social media. From discussing current issues and trends in social media to making announcements for charity events / donations through social media to announcing Read more…