This semester, I am the TA for the new Social Media class at the University of Tennessee (ADV 490: Special Topics – Social Media). This class features both undergraduate and graduate students in advertising, public relations, and leadership programs. We will be covering what exactly social media is, what are Read more…
I was reading an article that appeared on PR Daily (a great resource for PR professionals to get an overview of some of the trends and issues going on with social media in the industry) from Ragan Communications, and one article particularly sparked my interest. This article was discussing the Read more…
I have had some very insightful and interesting discussions about social media – both in research and teaching – and there are several questions that have come up regarding it. How can PR professionals use social media strategically? What can we do to make it manageable for our business while Read more…
When it comes to data mining, I have to go to my older sister Kristin, who is currently getting her second Master’s degree at UVa. Yes, in our family – education is definitely a top priority. 🙂 It was never a question if we would go to college, but the Read more…
Social media has not only evolutionized how public relations is being practiced and researched – it has caused a complete and total revolution in both the academic and professional community. Public relations professionals are looking at social media and seeing how it is really changing how we communicate, share, connect, Read more…