I am writing this post and thinking about the best way to describe this past weekend. This has been one of the hardest posts to write for me in all of my years of blogging because it’s hard to truly describe the experience for me. Amazing doesn’t capture the essence Read more…
It has been another fun, engaging, and memorable week in college football for the teams and those individuals who work behind the social media scene. We have seen some amazing plays, games, and execution of storytelling and visuals this week. There are so many teams out there to look at Read more…
College football is finally here! We had a lot of games to watch and discuss over the past few days, and I always tell my friends in the field while there is a football game to be played, another one is also happening online. The teams behind the team (as Read more…
As each week goes by, the more of a fan of Snapchat I am. I know this sounds weird – but it is probably one of the biggest turn arounds I have had as a professor and researcher in social media. I did not truly see the power of Read more…
I felt there were a lot of takeaways from this year’s Super Bowl, and based on what we have seen via social media, the brands and advertisers did not disappoint. There were of course a lot of comments and points being made and shared via social media as well as what Read more…