Influencer marketing is a big area of focus for a lot of businesses, brands, and organizations. We have realized this fact for the last few years, but we have also seen it’s ugly side of the new strategy. There have been cases where people have come up in the wood Read more…
It’s another day, which means we are seeing another influencer report outlining key professionals we need to be aware of. We are seeing many professionals (and even professors and students that matter) getting wrapped up in the concept of being an “influencer” and have the opportunities for these high priced Read more…
Influencer marketing has become such a key component in social media campaigns. Influencers are driving action from other key audiences for brands, initiatives, and even cause related campaigns. Creators and influencers are becoming more mainstream as brands integrate them into their campaign efforts. With that being said, Arik Hanson wrote a Read more…