We had our final presentations yesterday in my social media class (or otherwise known as #Freberg15) yesterday. I have to say, I was extremely proud of each and every one of the groups that presented their ideas to their clients yesterday. Four groups presented their ideas for both Unbridled Read more…
We are going to be entering our final week of the semester and I asked my students to reflect on their experiences in #Freberg15. Since I first taught the class back in 2013, there have been some protocols and changes I made during the past few years that have worked out Read more…
One of the things I have tried to do in my social media class is to connect my students with professionals both online and through guest speakers. We had the wonderful opportunity and privilege of having Chris Kerns speak to our class. Chris, who is a data analyst for Spredfast and Read more…
I am always looking for new books, articles, and resources to bring into my social media classes. I have used a range of different books for class, and I have found one that is not only going to be included in my class for the spring, but it should be Read more…
Juntae Delune just posted a really good quote from Gary Vaynerchuk about Twitter, which states “I’m not using Twitter to consume information, I’m using it to consume engagement.” What exactly does it mean to be engaged on social media? Jason Falls had a good quote about what engagement stands for Read more…