"Is there a place for issues advertising?" A case study analyzing Heineken's "Give yourself a Good Name Campaign"
Click on picture above — or here — for my complete poster at this year’s R.I. Conference!
Presenting at the Reputation Institute is a marvelous experience. Last year in Beijing, I was fortunate to present on the issues surrounding Yahoo in China and this year concerning Heineken’s Superbowl Commercial.
I presented the poster above about one hour ago. whew!
Karen 🙂
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