Teaching, communicating and inspiring students on-line is part of the new P.R.
Here are a few stories that am reading today:
“What’s useful about the microsite is that it allows followers to hone in on the topics they’re most interested in, whether that’s runway news, designer interviews, beauty trends or behind-the-scenes gossip. For those who aren’t interested in following Fashion Week minute-by-minute, Twitter has also made it easy to catch up with daily recaps and archived footage.”
“Some of the most innovative brands have already begun to experiment with lesser known social platforms that cater to targeted audiences and test the waters of new advertising models. Many of these campaigns are pure trial-and-error efforts, and there certainly aren’t any one-size-fits-all solutions out there.”
“BP’s long-awaited internal report on what it believes went wrong when a rig exploded and started the massive Gulf oil spill never mentions the words blame, regret, apology, mistake or pollution. The word fault shows up 20 times, but only once in the same sentence as the company’s name.”
0 Comments