Here is a hint on our presentation at the Association for Psychological Science! CLICK to see where it is this year!
Okay, I have teased you long enough, CLICK here to read about our teams presentation this year!
Here is what I am reading today:
“We’re all familiar with the notion that “sex sells” and we only have to flick through a few pages of glossy magazines to see this notion in action. As individuals, we can be guilty of using our sultriest shots for our Twitter account or for our Facebook photos. It’s apparent that most of us aren’t batting an eyelid at how we’re choosing to present ourselves online.”
“Considering the popularity of Facebook and its ilk, it’s abundantly clear that companies need a granular understanding of how employees are using social media in both business and personally. On Tuesday, Aparna Dave, counsel in the intellectual property section at Wells Fargo, and Marc Greenberg, professor and co-director of the intellectual property law program at Golden Gate University School of Law, gave a nuanced presentation on how companies (and their lawyers) can balance employees’ personal use with corporate policy at ALM’s “Social Media: Risk and Rewards” conference in San Francisco. Law Technology News’ editor-in-chief Monica Bay moderated the discussion, “Social Media: The Ever Changing Medium in 2011.””
“OTTAWA — One in five eligible voters is turning to social media sites on a weekly basis to discuss political issues, according to a new Ipsos Reid poll.
According to the poll, 21 per cent of Canadian voters are logging onto Facebook, Twitter and blogs, as well as traditional news websites, to debate public policy and political issues. But only six per cent, or one in 17, are engaging on a daily basis.”
“There is a buzz in the news about Larry Page’s threat to his employees that they will lose 25 percent of their bonuses if they do not get their act together regarding social media. I’ll avoid commenting on the concept of threatening employees as a management tool and let Larry find out for himself that it’s not a good idea. Instead, let me cut straight to the crux of all this.
Google is scared to death that Facebook will somehow eat its lunch. And the main fear is that a social media-based search can eventually usurp a conventional search engine. That’s what this is all about.”
“Starting social media advertising for your company without the right information is a complicated venture. As online marketing develops, companies are now finding that it’s time to make a strong investment into social media. But a problem for many companies is that the marketing budget is maxed and justifying each portion is already difficult. Searching for resources to help you, all you can find is how to run a social media campaign and there just isn’t any information on how to get started or how to integrate one into your already existing marketing mix. So for you, the CEO, CMO, or department head, when looking at your marketing budget, there’s one question: Where do I start?”
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