readings in social media and pr for october 14th 2010

what are you going to be on Halloween? On the left is what I will be dressing up as and on the right is what my mother always wants me to be! 😉

Here are a few readings for today:

• PR Day at Tennessee is one month away!

“Although I am not as involved in PR Day this year… except for the web site and arranging for on-line payment… it  is always a fun place to reconnect with local professionals, faculty and students!”

• nasa teams with GOWALLA????

“NASA has made one giant leap for a national governmental agency: It’s creating a roster of virtual items for a mobile-based scavenger hunt through Gowalla.”

• klout measures facebook influence

“Social media analytics service Klout, well-known for its Twitter influence measurement scores, has finally launched a version of its platform that determines your influence on Facebook.”

• how to be social when you are being watched

“Most companies are eager to harness the power of social media in communicating with their key stakeholders, but within highly regulated industries, particularly financial services and healthcare, companies must be careful not to run afoul of sometimes murky regulatory guidelines. What are the new guidelines from regulatory authorities on social media usage for companies?  Where are the areas of opportunity? And what are some potential pitfalls?”